I designed the logo for an ice cream shop called Sprinkles in Episode 029 of Design Journal!
Hey guys! ID here. As you’ve read in the title and the heading for this post, I designed the logo for Sprinkles, which is an ice cream shop, in this episode. Before getting into the process, I would like to thank you all for the awesome response on the last episode in which I showed you all how to make mockups. It really means a lot to me when you like my work and give me feedback. For that one, I got feedback that it was good and helpful but it felt too lengthy. So, I tried to cut this video short so that you can get all the information quickly. The writing is still going to be detailed as usual. Anyway, let’s get into the process!
You can watch the video linked below or on my IGTV or just continue reading.
This was the 21st design brief that was sent to me by Thirty Logos, which isn’t live anymore. You can still get all the thirty briefs that they send from me since I have them. Just message me and I’ll send them your way. For this one, I had to design something that looked sweet and tasty, just like ice cream. They wanted a typographic logo accompanied with an icon which showed ice cream or sprinkle toppings. You can read the full design brief below.
I started with some sketches but for typographic logos, I prefer to start with a font on Illustrator and then see what’s possible. So, that’s what I did. I jumped into Illustrator and started exploring some fonts. I wanted the font to have a friendly look. Curves and rounded corners add a friendly touch to the designs. So, I used Gotham Rounded Bold to write the word ‘Sprinkles’. I also realised that lower case letters look much more playful and friendly and I changed the text to ‘sprinkles’ which made it look much better. The next step was adjusting the kerning. I used Illustrator’s in-built optical kerning. It looked perfect to me.
After being satisfied with the type, I wanted to make the icon. It was super obvious to me that I was gonna make something with sprinkles and not with ice cream. I started with a rectangle of 20px x 40px and rounded its corners. Then, I was just trying to arrange them in a way that looks good and also looks a bit random. The main motive was to make something that is recognisable, not because of the shape it forms, but the individual elements.
I had an idea to use these 20px x 40px sprinkles in the branding. Then, I coloured the logo with just flat colors to start with. I knew that I had to add a dimension to it if I want it to look sweet and tasty. I added a small white glow on top which did exactly that. The logo and colors were looking awesome at this point.
For the mockup, I found a great one for ice cream cups which you can find here. This gave me the opportunity to showcase the branding that I was talking about earlier. I designed three ice cream cup packagings – chocolate, vanilla and strawberry. I didn’t use the logo as an icon but rather I used it as a pattern. Using it as pattern provides a distinct look to it and I really like it.
You can have a look at the images below.
Thanks a lot!
I would like to thank you for reading this. I hope you found it helpful. If there’s anything that you want to ask or discuss with me, feel free to hit me up on my social media and especially on Instagram. I would really appreciate if you can provide your valuable feedback. It really helps me improve. That’s it for this one. Stay tuned, because more stuff is coming really soon.