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Hilton Wheels Branding Case Study

This project is very special for me as this is the second client branding project that I did. Although this design direction did not end up being finalised, I thought I should share it with you all since I was proud of it. In order to maintain client confidentiality and to respect the NDA that I signed with them, I have changed the name of the company. They said that they still need time to launch the new branding and until then, I can’t share the official branding design. Now, let’s get to it.

DEsign brief

Hilton Wheels India is a wheel manufacturing company in India that has been running since the year 1990. Recently, the founder’s son has taken over the business and wants to do things the way they are done today. So, he wants the company to be rebranded to give it a fresh life all while maintaining the legacy of his dad’s business. One thing to note is that the logo needs to be made out of simple shapes as it will be moulded onto the wheels as well.

As discussed previously, this brief is based on a real client.


I began the process by coming up with a goal statement for the project. The goal statement helps you and the client to be on the same page. This saves a lot of time and effort as you both know what you are getting into. The following is the goal statement for this project.

To create a brand that looks modern, professional, experienced and trustworthy for business-to-business sales opportunities.

As you can see in the goal statement, I also defined the core values for the brand. The four core values for Hilton Wheels India brand are:

  • Modern
  • Professional
  • Experienced
  • Trustworthy

To further define what the branding needs to achieve, I defined the following. The final branding should:

  • focus on making the company feel more professional, modern and clean.
  • showcase the trust and experience values using minimal colors throughout the branding.
  • use accent color only in areas that need focus.
  • make the company feel dynamic and agile.
  • The logo needs to be made out of simple shapes as it will be moulded onto the wheels themselves.


The following is the result of all the hard work. I was very happy with the outcome and the client seemed to like it too. I’ll leave the judgement to you. Have a look at it.


This was a very special project to me as I also described earlier. This wasn’t chosen as the final design because I proposed 3 directions to the client and this was just one of them. I will be sharing the final result too once it is finalised. Till then, I would love to hear your thoughts about this one. Thanks a lot!

Posted in Case Studies

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