I designed the logo for Deadbeat – an online music community in Episode 030 of Design Journal!
Hey guys! ID here. As you’ve read in the title, I made a logo for Deadbeat in this episode of design journal. I found the process to be very interesting and different this time. This was because I wanted to try Affinity Designer by Serif. Affinity Designer is a vector designing program, just like Adobe Illustrator but Designer is very streamlined, well-optimised and cheaper. So, I just wanted to try it out to see if it is any good. After using it for about an hour during the creation of this project, I can say that it works really well and even better than Illustrator in some ways! I was really impressed by the program. I’ll do an in-depth review if you want but for now, let’s just get to the process!
You can watch the video linked below or on my IGTV or just continue reading!
This was the 23rd design brief that was sent to me by Thirty Logos. If you’ve noticed, I have skipped the 22nd brief because it was to make a logo for yourself as a designer. I already have a personal logo which I designed pretty recently. So, I didn’t want to work on it. Anyways, this brief was really awesome. The company’s name is Deadbeat and they wanted to incorporate Dead and Beat in the logo. Overall, the logo still needs to convey music but have both elements. I think that’s quite a good challenge. Adding two elements and making one more noticeable. You can read the full brief below.
As I mentioned in the introduction, I did this project in Affinity Designer. I really loved the software and found it to be running very well on my 2015 13 inch MacBook Pro. 60 fps scrolling and zooming looks fantastic! After getting a hang of the new program and finding out some basic functions, I wanted to get started and look for solutions online if I had any problems. So, I went to my sketchbook and sketched some ideas. I was really getting inspired by the Marshmello logo. His logo has a positive and lively look to it. I wanted mine to have a dead expression. Finally, I sketched the logo that I was looking for. The sketches weren’t too interesting for this one, so I am not sharing them here.
After the sketches were done, it was time to experiment with Affinity Designer. I had to work a little differently as compared to when I am working in Illustrator due to differences in some tools. I realised pretty early that both programs have very similar functionalities but have different implementations for some of them. Breaking a big task into smaller chunks certainly helps. I broke the design into multiple elements which I can design one by one and then merge them all in the end. The experience of using Affinity Designer was really awesome but I really missed the Shape Builder tool from Illustrator. I had to use traditional Pathfinder functions to add and subtract shapes.
After an hour, I got the design that I wanted. Then, I used the font DIN to write the name and used Red and Cyan as the accent colors. I thought it would be pretty fun to have negative colors as the main colors for the platform. I also made two app icon mockups as well and you can see the designs in the slideshow below.
Thanks a lot!
I would really like to thank you for reading this post. I hope you found it valuable. Any feedback would be highly appreciated. As always, please feel free to hit me up on my social media, especially Instagram and Twitter, if you have any questions, doubts, suggestions or just want to discuss something. Thanks again and stay tuned because more stuff is coming really soon!