I designed the logo for Avocado which is an app that lets you shop efficiently in Episode 031 of Design Journal
Hey guys! ID here. As you’ve read in the title, I designed the logo for an app company named Avocado. They do some really cool stuff, more on that later. The basic idea for this one was to combine Avocado and Tech together in an icon that would be suitable to be used as an App Icon. This was a really interesting logo design for me as it took quite a lot of experimentation and exploration to get it right. So, let’s get to the process!
You can watch the video linked below or on my IGTV, or just continue reading.
This was the 24th design brief that was sent to me by Thirty Logos and it was awesome as usual. Avocado is a really cool company. They have an app that lets you mount your phone on a shopping cart and then it uses some computer magic to identify which items you are putting in your cart. It gives you a list of items that you’ve shopped without typing anything into your phone. You can read about it in the image attached below.
As for the logo, they specifically wanted an icon which can also be used as an App Icon. They also want an app icon. So, pretty simple in that regard. Now, let’s see what I made!
I started with the sketching. This time I tried to make my sketches look a bit designer-y. There are a lot of awesome designers that I follow who make just incredible sketches. Mine don’t look anyway close to theirs but I am trying. Anyways, the main purpose of sketching is to explore different ideas with a pen rather than making something clean with the Pen tool. See what I did there?
The main thing was to combine two elements into one icon – Avocado and Tech (or shopping). I couldn’t think of an icon without Avocado due to the name of the app. You can see the exploration that I did in sketches below. I really liked the idea of having a processor as a seed in an Avocado. It sounds complicated and funny, I know but I wanted to take it into Illustrator to see what can be done to it.
I started making the Avocado first in Illustrator and made a pretty good looking one just by using circles and pen tool. Then came the real task. I wanted to add a processor in place of the seed, so there was a lot to explore. If you see in the video, I worked on a lot of different styles to incorporate the processor. It finally worked and I loved it. Then I made the type using the font AvantGarde Book since I didn’t have the Bold one. I converted it to outlines and added a stroke around it. This is something that I won’t recommend you to do unless you know what you’re doing as it can look very unprofessional if not done right. The colors were not problematic at all. I used the colors from an Avocado. That’s it! You can have a look at the finished designs below.
Thanks for reading!
I would like to thank you for reading this article. I hope you found it valuable and if you did, I would really appreciate your feedback. It really helps me improve my content and provide more value to awesome people like you. As always, please feel free to reach out to me on any of my social media and especially on my Instagram and Twitter if you have anything to discuss with me. Thanks again and stay tuned because more stuff is coming really soon!